Pottsville’s
economy depends on the downtown business district, employers
throughout the City and the health of commerce and industry
located elsewhere in Schuylkill County. A later section of this
Comprehensive Plan focuses on the downtown. This section
examines competitive strengths and weaknesses of the City’s
overall business environment and the City’s central role in
the Schuylkill County regional economy. The goals and
recommendations for enhancing economic development aim to
capitalize on the City’s competitive asserts and overcome
local constraints.
Regional
Economic Trends
In today’s
growing economy, Schuylkill County is adding more jobs than in
earlier years. However, unemployment in the County remains
higher than the Pennsylvania state-wide rate. The transition
away from the area’s historic dependence on coal mining and
textile manufacturing is still the central thrust of economic
development efforts in Schuylkill County. Site development,
education, training, recruitment, promotion and related
activities are all geared towards diversifying the County’s
economic base so the region can compete more successfully in the
modern economy.
Table 7 shows
Schuylkill County has made steady progress in diversifying its
economy during the last three decades. In 1970, manufacturing
and mining together provided 56% of all non-farm jobs in the
County, compared to 31% in 1999. Conversely, service sector jobs
jumped from 10% to 22% of all jobs during this same period and
wholesale & retail trade increased from 13% to 24%.
TABLE
7 - NON-AGRICULTURAL EMPLOYMENT BY SECTOR
The list of top
20 employers in Schuylkill County shown on Table 8 reinforces
the growing importance of the services in the regional economy.
While the two largest employers in Schuylkill County are still
manufacturers, the third through fifth largest job providers are
service related. Each is also located in Pottsville: Good
Samaritan Hospital, the Schuylkill County Government and
Pottsville Hospital.
TABLE
8 - TOP 20 EMPLOYERS
Organizational
Resources
Schuylkill County
has several organizations that cooperate in trying to develop
the regional economy. Because of its
emphasis on downtown Pottsville, the Pottsville Area Development
Corporation (PADCO) is a very important entity that is described
in the next section of this Comprehensive Plan. On a County-wide basis,
probably the most prominent economic development groups are the
Schuylkill County Chamber of Commerce, the Schuylkill County
Economic Development Corporation (SEDCO) and the Schuylkill
County Economic Development Department. These groups often work
together to attract and encourage business investment in
Schuylkill County. They also cooperate with the Schuylkill
County Industrial Development Authority (SCIDA) and others to
package financial assistance, job training benefits, site
development aid and other incentives for prospective investors
in the County.
The
Schuylkill County Chamber of Commerce
The Schuylkill
County Chamber of Commerce, a private, non-profit organization
with over 1,140 members, is devoted to promoting the growth of
commerce and industry in Schuylkill County. Through partnerships
with local schools and the business community, the Chamber is
deeply involved with workforce development activities designed
to align training and education with the needs of local
employers. Leadership training, career counseling and a jobs
creation grant program are among the Chamber’s related
efforts. As a central service center, the Chamber is the first
step for many people who need various forms of financial and
other assistance to start or expand a small business in
Schuylkill County.
The Chamber,
which was founded in 1918, cooperates with Pennsylvania state
officials, federal agencies such as the Small Business
Administration, and municipalities throughout Schuylkill County
to recruit new business to the County and retain existing
employers. The Schuylkill County Chamber of Commerce founded the
Schuylkill County Tourist Promotion Agency, which works with the
Pottsville Commission on Tourism, the Schuylkill County Visitors
Bureau and similar groups, to promote the County as a visitor
destination. The Chamber is also a major voice on transportation
initiatives and other infrastructure improvements that may
further economic development in Schuylkill County.
Schuylkill
County Economic Development Corporation (SEDCO)
The Schuylkill
County Economic Development Corporation is a private, non-profit
organization that develops and markets industrial parks and
other business sites throughout the County. SEDCO originated in
1952 as the Greater Pottsville Industrial Development
Corporation. In 1985, the organization adopted its present name
to reflect a broader focus than industrial development and
recognize the increasing role of other Schuylkill County areas
in the region’s economic growth.
In Pottsville,
SEDCO has been instrumental in developing hotel and office
projects, among other job-producing enterprises. Throughout
Schuylkill County, SEDCO’s activities include constructing
speculative industrial shell buildings, renovating blighted
buildings for resale and developing business parks, such as the
Highridge Industrial Park.
Highridge, one of
twelve industrial parks in Schuylkill County, encompasses 2,000
acres north of Pottsville at I-81. It includes the 1.2 million
square foot Lowe’s distribution center, which employs 650
people. A 422,000 square foot shell building is being built at
the park site for a trucking and warehouse business. Highridge
Industrial Park will also be the site of a new interchange along
I-81 that will permit direct access between the industrial park
and the interstate highway. Another innovative aspect of the
Highridge Industrial Park is the use of tax increment financing
to help pay for development and maintenance. Under tax increment
financing, funds are raised by issuing a bond. The bond is then
retired over an extended period with real estate tax revenues
specifically pledged in advance for that purpose. At Highridge,
the bond will be paid off with real estate taxes generated by
businesses that locate in the park.
SEDCO receives
its revenues from land sales, mortgage payments, administrative
fees and periodic capital campaigns. To attract new investment
to Schuylkill County, the agency makes full use of funding
assistance offered by the Pennsylvania Department of Commerce
and Economic Development and tax free industrial bond financing
arranged through the Schuylkill County Industrial Development
Authority.
Schuylkill
County Economic Development Department
The Schuylkill
County Economic Development, which was formed in 1999, is a
department of County government that advises the Schuylkill
County Commissioners on economic development policy. The
Department works in close cooperation with SEDCO, the Schuylkill
County Chamber of Commerce and other economic development groups
in Schuylkill County. A significant part of the Department’s
activities relate to business retention—activities designed to
help ensure existing businesses remain located and grow within
the County. The Schuylkill County Economic Development
Department is also responsible for administering the Keystone
Opportunity Zone (KOZ) Program in Schuylkill County.
The
Keystone Opportunity Zone (KOZ) Program
In February 1999,
The Schuylkill/Carbon Keystone Opportunity Zone was designated
under Pennsylvania’s Keystone Opportunities Program. The KOZ
Program offers tax abatements to attract investment to
economically distressed areas with vacant and underutilized
business properties. Within KOZs, the State, municipalities and
school districts waive virtually all taxes for 12 years. The
Schuylkill/Carbon KOZ consists of nine sub-zones in Schuylkill
County and three in Carbon County.
One of Schuylkill
County’s nine KOZ sub-zones is the City of Pottsville, which
includes the following six KOZ sites:
- The Pottsville
Business Park - 11.0 acres of underdeveloped industrial land
along Peacock Street.
- Majestic
Theater - a former theater at 209 North Center Street being
rehabilitated by the non-profit Majestic Theater
Association.
- Garfield
School - a vacant parcel that was formerly the site of a
school building on West Norwegian Street near Garfield
Square.
- Moose Building
- a vacant, 2 to 3-story structure at 394 South Centre
Street.
- Former
Yuengling Creamery Building - an underutilized, 2-story,
former commercial warehouse at Mahantongo Street and Fifth
Street.
- Mehlman
Building - a 4-story structure at 214 North Centre Street
adjacent to the Capitol Parking Deck that was formerly an
office supply company and is now being rehabilitated for
expansion of an existing business.
Five of the six
Pottsville KOZ sites are commercial structures located in or
near the downtown. The Pottsville Business Park is the only
vacant industrial land among the six properties. As such, it
could be the City’s best opportunity to attract major new
business construction in a planned development setting. To date,
a trucking and warehouse firm has located in the park and is
constructing a 20,000 square foot warehouse there.
Technology
Incubator
The planned
development of a business incubator facility in Pottsville is
an exciting prospect for economic development in the City. The
incubator will be located on the second floor of the former
Pottsville Post Office building at Second and West Norwegian
streets. The incubator will provide low cost space, technical
assistance and some business services to start-up enterprises in
the vulnerable early stages of their business development. The
goal is that, with this type of assistance, the young businesses
occupying the incubator will begin to prosper and eventually
move to other locations—hopefully within the Pottsville
vicinity. Funding for the incubator has been identified. PADCO
will relocate its offices to the site and administer all
incubator activities.
MAP 5 - KOZ
SITES and the TECHNOLOGY INCUBATOR
Economic
Development Goals
- Work to change
outdated perceptions about the economic base and quality of
life in Pottsville and Schuylkill County.
- Continue the
partnership approach to economic development that features
government and non-profits working in concert with local
schools and businesses.
- Focus on
expanding local resources for economic development,
particularly viable development/redevelopment sites and
funding assistance.
Economic
Development Recommendations
- Continue
supporting customized job training, job readiness
instruction, leadership programs and related efforts that
help prepare local residents for jobs in high growth
economic sectors.
- Enhance local
quality of life through recreation improvements (such as a
County park system), cultural initiatives and improved
schools so that Schuylkill County can attract more high tech
companies and other higher grade employers.
- Intensify
efforts to nurture home grown businesses and keep current
employers through more initiatives like the Technology
Incubator and the Schuylkill County Chamber of Commerce
business retention program.
- Take full
advantage of the City’s Community Development Block Grant
entitlement and State economic development programs to
prepare more sites for business development through
clearance, infrastructure funding and assistance with
environmental assessments.
- Work with the
County and the local non-profit development entities to
establish more venture capital and revolving loan fund
programs for industrial and other business development in
Schuylkill County.
- Examine
alternatives for improving access to the Pottsville Business
Park in conjunction with more promotion of this Keystone
Opportunities Zone site and other underutilized business
property throughout the City.
Note: The
Community Facilities section of this Comprehensive Plan
addresses heritage tourism and other recreation initiatives that
can: a) improve the attractiveness of Schuylkill County and b)
further local economic development.